3.2 Meta Reels Playbook for small businesses

Creative Playbook released for Small Businesses by Meta

Harnessing the power of relatable, digestible entertainment to drive action for your business.

What You’ll Learn

• Why Reels are important and how they can help your ad campaign performance
• How to choose and plan a Reels ad concept for your business and goal
• How to quickly and easily build a Reels ad asset that follows best practices
• How to set-up and test a Reels ad campaign

Content 

1. Why Reels: The rise of relatable, short form entertainment
2. The Language of Reels: What it is, how to speak it and mastering the Creative Essentials
3. Structuring your story: how to start, how to finish, and what to say in-between
4. Story Types: Reels concept starters for every business goal
5. Creating Reels assets in a flash: Tools and partners to make creation simple and fun
6. Time to advertise: Setting up your campaign and measurement strategy
7. FAQs and more resources

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